Senior Paid Media Manager, Google

Job Description

Launch Potato is seeking a Senior Paid Media Manager, Google, to drive the growth and profitability of its paid media portfolio. This role involves leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals. The Senior Paid Media Manager will take full ownership of pacing, reporting, and performance for assigned Google Ads campaigns, ensuring they meet daily, weekly, monthly, and quarterly goals.Responsibilities include sourcing and managing creative assets, planning and launching new campaigns, continuously monitoring campaign health, documenting tests and campaign changes, and collaborating with internal stakeholders. The ideal candidate will become the internal subject matter expert on Google Ads strategy, consistently seeking ways to grow spend efficiently while maintaining strong margins.Responsibilities:

• Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels.
• Source and manage creative assets, including ad copy and creative materials, for campaigns.
• Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives.
• Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS.
• Document all tests and campaign changes in a structured test log.
• Collaborate closely with business leads, account managers, and the yield team to identify trends.
• Utilize competitive research and intelligence tools to understand vertical landscapes.
• Become the internal subject matter expert on Google Ads strategy.

Requirements:

• 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns.
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently.
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
• Ability to write compelling ad copy and partner on creative asset development.
• Exceptional collaboration and communication skills across cross-functional teams.

Launch Potato offers:

• Opportunity to make an impact in a profitable, high-growth company.
• A diverse, inclusive team and culture.