Senior Paid Media Manager, Google

Job Description

Launch Potato is seeking a Senior Paid Media Manager to drive growth and profitability through Google Ads campaigns. The ideal candidate will have 4+ years of hands-on experience managing and optimizing Google Ads campaigns. This role is based in Sao Paulo, Brazil and is remote.About Company

Launch Potato is a digital media company connecting advertisers to customers. They value a diverse, energetic culture and a high-performing, entrepreneurial team.

Role involves:

• Leading the strategy, execution, and optimization of Google Ads campaigns.
• Managing large-scale budgets and meeting ROAS and revenue KPIs.
• Sourcing and managing creative assets.
• Collaborating with cross-functional teams.
• Monitoring campaign health and performing routine optimizations.

Requirements:

• 4+ years of hands-on experience managing Google Ads campaigns.
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently.
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
• Ability to write compelling ad copy and partner on creative asset development.
• Exceptional collaboration and communication skills.

Role offers:

• Opportunity to drive growth and profitability of paid media portfolio.
• Full ownership of pacing, reporting, and performance for Google Ads campaigns.
• Collaboration with business leads, account managers, and the yield team.
• Opportunity to become the internal subject matter expert on Google Ads strategy.