Senior Paid Media Manager, Google

Job Description

Launch Potato is seeking a Senior Paid Media Manager to drive the growth and profitability of its paid media portfolio. The Senior Paid Media Manager will be responsible for leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals. He will take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring campaigns meet goals. He will collaborate with business leads, account managers, and the yield team to identify trends and provide performance updates.

• Taking ownership of pacing, reporting, and performance for Google Ads campaigns.
• Sourcing and managing creative assets for campaigns.
• Planning, launching, and optimizing new campaigns.
• Monitoring campaign health and performing optimizations.
• Documenting tests and campaign changes.
• Collaborating with internal stakeholders.
• Utilizing competitive research and intelligence tools.
• Becoming the internal subject matter expert on Google Ads strategy.

• 4+ years of hands-on experience managing and optimizing Google Ads campaigns.
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs.
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
• Ability to write compelling ad copy and partner on creative asset development.
• Exceptional collaboration and communication skills.

• Opportunity to make an impact in a profitable, high-growth company.
• A diverse and inclusive team and culture.