Senior Paid Media Manager, Google

Job Description

Launch Potato, a digital media company, is seeking a Senior Paid Media Manager to lead the strategy, execution, and optimization of Google Ads campaigns. The role involves driving growth and profitability across multiple channels and verticals.

Responsibilities:

• Take ownership of pacing, reporting, and performance for Google Ads campaigns.
• Source and manage creative assets for campaigns.
• Plan, launch, and optimize new campaigns with clear objectives.
• Monitor campaign health and perform routine optimizations.
• Document tests and campaign changes, sharing learnings with stakeholders.
• Collaborate with business leads, account managers, and the yield team.
• Utilize competitive research to identify growth opportunities.
• Become the internal subject matter expert on Google Ads strategy.

Requirements:

• 4+ years of hands-on experience managing Google Ads campaigns.
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs.
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
• Ability to write compelling ad copy and partner on creative asset development.
• Exceptional collaboration and communication skills.

The role offers:

• Opportunity to make an impact in a profitable, high-growth company.
• A diverse, inclusive team and culture.