Senior Paid Media Manager, Google

Job Description

Launch Potato is seeking a Senior Paid Media Manager to drive growth and profitability through strategic Google Ads campaign management. The ideal candidate will have a strong background in planning, executing, and optimizing Google Ads campaigns across various channels. This role involves taking ownership of campaign performance, collaborating with cross-functional teams, and staying ahead of industry trends.Responsibilities:

• Lead the strategy, execution, and optimization of Google Ads campaigns.
• Manage large-scale budgets and meet ROAS and revenue KPIs.
• Source and manage creative assets for campaigns.
• Continuously monitor campaign health and perform optimizations.
• Collaborate with business leads, account managers, and the yield team.
• Utilize competitive research to identify growth opportunities.

Requirements:

• 4+ years of hands-on experience managing Google Ads campaigns.
• Proven ability to manage large-scale budgets.
• Strong analytical skills with experience using Looker, Tableau, or Excel.
• Ability to write compelling ad copy.
• Exceptional collaboration and communication skills.

Benefits:

• Competitive benefits.
• Profit-sharing bonus.