Senior Paid Media Manager, Google

Job Description

Launch Potato is seeking a Senior Paid Media Manager to drive the growth and profitability of its paid media portfolio. The Senior Paid Media Manager will be responsible for leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals. This role involves taking full ownership of pacing, reporting, and performance for assigned Google Ads campaigns, ensuring they meet goals. The ideal candidate will collaborate with business leads, account managers, and the yield team to identify trends and provide performance updates.

• Planning, launching, and optimizing new campaigns
• Monitoring campaign health and performing optimizations
• Managing creative assets and maintaining an organized asset library
• Documenting tests and campaign changes
• Collaborating with cross-functional teams

Requirements:

• 4+ years of hands-on experience managing Google Ads campaigns
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel
• Ability to write compelling ad copy and partner on creative asset development
• Exceptional collaboration and communication skills

Launch Potato offers:

• A base salary
• Profit-sharing bonus
• Competitive benefits