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Senior Paid Media Manager, Google

Senior Paid Media Manager to drive growth via Google Ads.
Launch Potato
Hybrid
On-Site
United States
USD 75,000 - 90,000
Job Description

Launch Potato, a digital media company, is seeking a Senior Paid Media Manager to drive the growth and profitability of its paid media portfolio. The ideal candidate will lead the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals.

Role Involves:

  • Taking ownership of pacing, reporting, and performance for Google Ads campaigns.
  • Sourcing and managing creative assets for campaigns.
  • Planning, launching, and optimizing new campaigns.
  • Monitoring campaign health and performing routine optimizations.
  • Documenting tests and campaign changes.
  • Collaborating with business leads, account managers, and the yield team.
  • Utilizing competitive research and intelligence tools.
  • Becoming the internal subject matter expert on Google Ads strategy.

Requirements:

  • 4+ years of hands-on experience managing and optimizing Google Ads campaigns.
  • Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs.
  • Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
  • Ability to write compelling ad copy and partner on creative asset development.
  • Exceptional collaboration and communication skills.

Role Offers:

  • Base salary, profit-sharing bonus, and competitive benefits.
  • Opportunity to make an impact in a profitable, high-growth company.
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Launch Potato

Launch Potato is a digital media company headquartered in Delray Beach, Florida, connecting advertisers and consumers throughout the entire customer journey. As "The Discovery and Conversion Company," they utilize a portfolio of brands and technologies to optimize performance. With a diverse, energetic culture and a high-performing, entrepreneurial team distributed across numerous countries, Launch Potato fosters a collaborative environment focused on growth and innovation. The company's success is driven by a data-driven approach and a commitment to building strong partnerships.

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