Senior Paid Media Manager, Google

Job Description

Launch Potato is seeking a Senior Paid Media Manager to drive growth and profitability through the strategic execution and optimization of Google Ads campaigns. The ideal candidate will take full ownership of campaign performance, source and manage creative assets, and collaborate with cross-functional teams to identify trends and optimize campaign strategies.Responsibilities:

• Lead the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals.
• Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns.
• Source and manage creative assets, including ad copy and creative materials.
• Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives.
• Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS.
• Document all tests and campaign changes in a structured test log.
• Collaborate closely with business leads, account managers, and the yield team.
• Utilize competitive research and intelligence tools to understand vertical landscapes.
• Become the internal subject matter expert on Google Ads strategy.

Requirements:

• 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns.
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently.
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
• Ability to write compelling ad copy and partner on creative asset development.
• Exceptional collaboration and communication skills across cross-functional teams.

Benefits:

• Base salary, profit-sharing bonus, and competitive benefits.