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Senior Paid Media Manager, Google

Senior Paid Media Manager to lead Google Ads campaigns.
Launch Potato
Remote
United States
USD 75,000 - 90,000
Job Description
Launch Potato is seeking a Senior Paid Media Manager to drive growth and profitability through the strategic execution and optimization of Google Ads campaigns. The role involves full ownership of campaign pacing, reporting, and performance across various channels. The Senior Paid Media Manager will collaborate with cross-functional teams to identify trends, provide performance updates, and optimize campaigns for higher CTR, reduced CPA, and increased ROAS.

Role Involves:
  • Leading the strategy, execution, and optimization of Google Ads campaigns.
  • Managing large-scale budgets and meeting ROAS and revenue KPIs.
  • Sourcing and managing creative assets for campaigns.
  • Monitoring campaign health and performing routine optimizations.
  • Collaborating with business leads, account managers, and the yield team.

Requirements:
  • 4+ years of hands-on experience managing and optimizing Google Ads campaigns.
  • Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs.
  • Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
  • Ability to write compelling ad copy and partner on creative asset development.
  • Exceptional collaboration and communication skills.

Launch Potato Offers:
  • A base salary of $75,000 - $90,000 per year.
  • A profit-sharing bonus.
  • Competitive benefits.
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Launch Potato

Launch Potato is a digital media company headquartered in Delray Beach, Florida, connecting advertisers and consumers throughout the entire customer journey. As "The Discovery and Conversion Company," they utilize a portfolio of brands and technologies to optimize performance. With a diverse, energetic culture and a high-performing, entrepreneurial team distributed across numerous countries, Launch Potato fosters a collaborative environment focused on growth and innovation. The company's success is driven by a data-driven approach and a commitment to building strong partnerships.

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