Senior Paid Media Manager, Google

Job Description

Launch Potato is seeking a Senior Paid Media Manager to drive growth and profitability through the strategic execution and optimization of Google Ads campaigns. The Senior Paid Media Manager will take full ownership of pacing, reporting, and performance for assigned Google Ads campaigns across channels, ensuring campaigns meet goals. They will source and manage creative assets, plan and launch new campaigns, and continuously monitor campaign health, performing routine optimizations. The ideal candidate will collaborate with business leads, account managers, and the yield team to identify trends and provide performance updates.Role involves:

• Leading the strategy, execution, and optimization of Google Ads campaigns
• Managing large-scale budgets and meeting ROAS and revenue KPIs
• Sourcing and managing creative assets
• Monitoring campaign health and performing routine optimizations
• Collaborating with cross-functional teams

Requirements:

• 4+ years of hands-on experience managing Google Ads campaigns
• Proven ability to manage large-scale budgets
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel
• Ability to write compelling ad copy
• Exceptional collaboration and communication skills

Role offers:

• Base salary of $75,000 - $90,000 per year
• Profit-sharing bonus
• Competitive benefits