Senior Paid Media Manager, Google

Job Description

Launch Potato, a digital media company, is seeking a Senior Paid Media Manager to drive the growth and profitability of its paid media portfolio. The Senior Paid Media Manager will be responsible for leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals.

Role involves:

• Taking ownership of pacing, reporting, and performance for all assigned Google Ads campaigns.
• Sourcing and managing creative assets, including ad copy and creative materials.
• Planning, launching, and optimizing new campaigns with thoughtful strategy and clear measurable objectives.
• Continuously monitoring campaign health, performing routine optimizations.
• Documenting all tests and campaign changes in a structured test log.
• Collaborating closely with business leads, account managers, and the yield team.
• Utilizing competitive research and intelligence tools to understand vertical landscapes.
• Becoming the internal subject matter expert on Google Ads strategy.

Requirements:

• 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns.
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently.
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
• Ability to write compelling ad copy and partner on creative asset development.
• Exceptional collaboration and communication skills across cross-functional teams.

Launch Potato offers:

• Base salary of $75,000 - $90,000 per year.
• Profit-sharing bonus.
• Competitive benefits.