Senior Paid Media Manager, Google

Job Description

Launch Potato is seeking a Senior Paid Media Manager to drive growth and profitability through the strategic execution and optimization of Google Ads campaigns. The Senior Paid Media Manager will take ownership of campaign performance across various channels, including Search, Display, Demand Gen, and Performance Max. They will be responsible for sourcing and managing creative assets, planning and launching new campaigns, and continuously monitoring campaign health to improve key metrics. Responsibilities:

• Manage and optimize Google Ads campaigns across multiple channels.
• Source and manage creative assets for campaigns.
• Plan, launch, and optimize new campaigns with clear objectives.
• Monitor campaign health and perform routine optimizations.
• Document tests and campaign changes, sharing learnings with stakeholders.
• Collaborate with business leads, account managers, and the yield team.
• Utilize competitive research to identify growth opportunities.
• Serve as the internal subject matter expert on Google Ads strategy.

Requirements:

• 4+ years of hands-on experience managing and optimizing Google Ads campaigns.
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs.
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
• Ability to write compelling ad copy and partner on creative asset development.
• Exceptional collaboration and communication skills.

The role offers:

• Base salary, profit-sharing bonus, and competitive benefits.
• Opportunity to make an impact in a profitable, high-growth company.