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Job Description
Launch Potato, a digital media company, is seeking a Senior Paid Media Manager to drive growth and profitability through Google Ads campaigns. This role involves leading strategy, execution, and optimization across multiple channels and verticals. The ideal candidate will have a strong analytical background and proven experience in managing large-scale budgets.
Responsibilities:
Requirements:
The role offers:
Responsibilities:
- Taking ownership of pacing, reporting, and performance for Google Ads campaigns.
- Sourcing and managing creative assets.
- Planning, launching, and optimizing new campaigns.
- Monitoring campaign health and performing routine optimizations.
- Documenting tests and campaign changes.
- Collaborating with business leads and the yield team.
- Utilizing competitive research tools.
Requirements:
- 4+ years of hands-on experience managing and optimizing Google Ads campaigns.
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs.
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
- Ability to write compelling ad copy and partner on creative asset development.
- Exceptional collaboration and communication skills.
The role offers:
- Base salary, profit-sharing bonus, and competitive benefits.
- Opportunity to work in a performance-driven company.
Launch Potato
Launch Potato is a digital media company headquartered in Delray Beach, Florida, connecting advertisers and consumers throughout the entire customer journey. As "The Discovery and Conversion Company," they utilize a portfolio of brands and technologies to optimize performance. With a diverse, energetic culture and a high-performing, entrepreneurial team distributed across numerous countries, Launch Potato fosters a collaborative environment focused on growth and innovation. The company's success is driven by a data-driven approach and a commitment to building strong partnerships.
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