Senior Paid Media Manager, Google

Job Description

Launch Potato, a digital media company, is seeking a Senior Paid Media Manager to drive growth and profitability through the strategic execution and optimization of Google Ads campaigns. The role involves taking ownership of campaign performance across various channels, managing creative assets, and collaborating with cross-functional teams. The ideal candidate will be a subject matter expert in Google Ads, capable of independently optimizing complex campaign structures and leveraging data to drive decisions.Responsibilities:

• Manage and optimize Google Ads campaigns across Search, Display, Demand Gen, and Performance Max.
• Source and manage creative assets for campaigns.
• Plan, launch, and optimize new campaigns with clear objectives.
• Monitor campaign health and perform routine optimizations.
• Document tests and campaign changes, sharing learnings with stakeholders.
• Collaborate with business leads, account managers, and the yield team.
• Utilize competitive research to identify growth opportunities.

Requirements:

• 4+ years of hands-on experience managing and optimizing Google Ads campaigns.
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs.
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
• Ability to write compelling ad copy and partner on creative asset development.
• Exceptional collaboration and communication skills.

Benefits:

• Base salary, profit-sharing bonus, and competitive benefits.