Senior Performance Marketing Manager, Google

Job Description

Launch Potato is seeking a Senior Performance Marketing Manager to drive the growth and profitability of its paid media portfolio. The Senior Performance Marketing Manager will be responsible for leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals. This role involves taking full ownership of campaign performance, sourcing and managing creative assets, and collaborating with cross-functional teams.Responsibilities:

• Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels (Search, Display, Demand Gen, Performance Max).
• Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use.
• Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation.
• Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS.
• Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders.
• Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing.
• Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities.
• Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins.

Requirements:

• 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube).
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently.
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups).
• Ability to write compelling ad copy and partner on creative asset development.
• Exceptional collaboration and communication skills across cross-functional teams.

The role offers:

• Opportunity to make an impact in a profitable, high-growth company.
• A diverse, inclusive team and culture.