Senior Performance Marketing Manager, Google

Job Description

Launch Potato is seeking a Senior Performance Marketing Manager to drive the growth and profitability of its paid media portfolio. The Senior Performance Marketing Manager will be responsible for leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals. He will take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring campaigns meet goals. He will source and manage creative assets, plan and launch new campaigns, and continuously monitor campaign health.

Role involves:
• Planning, managing, and optimizing Google Ads campaigns
• Managing large-scale budgets and meeting ROAS and revenue KPIs
• Sourcing and managing creative assets
• Collaborating with business leads, account managers, and the yield team
• Utilizing competitive research and intelligence tools

Requirements:
• 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel
• Ability to write compelling ad copy and partner on creative asset development
• Exceptional collaboration and communication skills across cross-functional teams

Role offers:
• Opportunity to make an impact in a profitable, high-growth company
• A diverse, inclusive team and culture