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Senior Performance Marketing Manager, Google

Senior Performance Marketing Manager for Google Ads campaigns.
Launch Potato
Remote
Colombia
Undisclosed salary
Job Description
Launch Potato is seeking a Senior Performance Marketing Manager to lead the strategy, execution, and optimization of Google Ads campaigns. The ideal candidate will drive growth and profitability for the company's paid media portfolio across multiple channels and verticals.

About Launch Potato:

Launch Potato is a digital media company connecting advertisers to customers. Headquartered in Delray Beach, Florida, it boasts a diverse, international team.

Role Involves:

  • Taking ownership of pacing, reporting, and performance for Google Ads campaigns.
  • Sourcing and managing creative assets.
  • Planning, launching, and optimizing new campaigns.
  • Monitoring campaign health and performing optimizations.
  • Documenting tests and campaign changes.
  • Collaborating with business leads, account managers, and the yield team.
  • Utilizing competitive research and intelligence tools.
  • Becoming the internal subject matter expert on Google Ads strategy.

Requirements:

  • 4+ years of hands-on experience managing and optimizing Google Ads campaigns.
  • Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs.
  • Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
  • Ability to write compelling ad copy and partner on creative asset development.
  • Exceptional collaboration and communication skills.

Role Offers:

  • Opportunity to make an impact in a profitable, high-growth company.
  • A diverse, inclusive team and culture.
Apply Manually

Launch Potato

Launch Potato is a digital media company headquartered in Delray Beach, Florida, connecting advertisers and consumers throughout the entire customer journey. As "The Discovery and Conversion Company," they utilize a portfolio of brands and technologies to optimize performance. With a diverse, energetic culture and a high-performing, entrepreneurial team distributed across numerous countries, Launch Potato fosters a collaborative environment focused on growth and innovation. The company's success is driven by a data-driven approach and a commitment to building strong partnerships.

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