Senior Performance Marketing Manager, Google

Job Description

Launch Potato is seeking a Senior Performance Marketing Manager to drive the growth and profitability of its paid media portfolio. The Senior Performance Marketing Manager will be responsible for leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals. This role requires a deep understanding of the Google Ads ecosystem, strong analytical skills, and the ability to collaborate effectively with cross-functional teams.Company: Launch PotatoRole involves:

• Taking ownership of pacing, reporting, and performance for assigned Google Ads campaigns.
• Sourcing and managing creative assets for campaigns.
• Planning, launching, and optimizing new campaigns with clear objectives.
• Monitoring campaign health and performing routine optimizations.
• Documenting tests and campaign changes in a structured test log.
• Collaborating with business leads, account managers, and the yield team.
• Utilizing competitive research and intelligence tools.
• Becoming the internal subject matter expert on Google Ads strategy.

Requirements:

• 4+ years of hands-on experience managing and optimizing Google Ads campaigns.
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs.
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
• Ability to write compelling ad copy and partner on creative asset development.
• Exceptional collaboration and communication skills.

Role offers:

• Opportunity to make an impact in a profitable, high-growth company.
• A diverse, inclusive team and culture.
• A dynamic, test-and-learn environment.