Senior Performance Marketing Manager, Google

Job Description

Launch Potato, a digital media company, is seeking a Senior Performance Marketing Manager to lead the strategy, execution, and optimization of Google Ads campaigns. The ideal candidate will drive growth and profitability across multiple channels and verticals.

Role Involves:

• Taking ownership of pacing, reporting, and performance for Google Ads campaigns.
• Sourcing and managing creative assets.
• Planning, launching, and optimizing new campaigns.
• Monitoring campaign health and performing routine optimizations.
• Documenting tests and campaign changes.
• Collaborating with business leads, account managers, and the yield team.
• Utilizing competitive research and intelligence tools.
• Becoming the internal subject matter expert on Google Ads strategy.

Requirements:

• 4+ years of hands-on experience managing and optimizing Google Ads campaigns.
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs.
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
• Ability to write compelling ad copy and partner on creative asset development.
• Exceptional collaboration and communication skills.

Role Offers:

• Base salary, profit-sharing bonus, and competitive benefits.
• Opportunity to work in a performance-driven company.
• A diverse and inclusive team and culture.