Senior Performance Marketing Manager, Google

Job Description

Launch Potato is seeking a Senior Performance Marketing Manager to lead the strategy, execution, and optimization of Google Ads campaigns. The ideal candidate will drive growth and profitability for the company's paid media portfolio across multiple channels and verticals. This role requires a deep understanding of the Google Ads ecosystem and the ability to work cross-functionally with internal stakeholders.Responsibilities:

• Take ownership of pacing, reporting, and performance for Google Ads campaigns.
• Source and manage creative assets for campaigns.
• Plan, launch, and optimize new campaigns with clear objectives.
• Continuously monitor campaign health and perform routine optimizations.
• Document tests and campaign changes, sharing learnings with the team.
• Collaborate with business leads and the yield team to identify trends.
• Utilize competitive research to identify growth opportunities.
• Become the internal subject matter expert on Google Ads strategy.

Requirements:

• 4+ years of hands-on experience managing Google Ads campaigns.
• Proven ability to manage large-scale budgets and meet KPIs.
• Strong analytical skills with experience using Looker, Tableau, or Excel.
• Ability to write compelling ad copy.
• Exceptional collaboration and communication skills.

The role offers:

• Base salary, profit-sharing bonus, and competitive benefits.
• Opportunity to work in a performance-driven company.
• A diverse and inclusive team culture.