Senior Performance Marketing Manager, Google

Job Description

Launch Potato is seeking a Senior Performance Marketing Manager to drive the growth and profitability of its paid media portfolio. The ideal candidate will lead the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals. This role requires a deep understanding of the Google Ads ecosystem, strong analytical skills, and the ability to collaborate effectively with cross-functional teams. The Senior Performance Marketing Manager will be responsible for taking full ownership of campaign performance, sourcing and managing creative assets, and continuously monitoring campaign health to drive higher CTR, reduce CPA, and increase ROAS.Responsibilities:

• Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns.
• Source and manage creative assets, including ad copy and creative materials.
• Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives.
• Continuously monitor campaign health, performing routine optimizations.
• Document all tests and campaign changes in a structured test log.
• Collaborate closely with business leads, account managers, and the yield team.
• Utilize competitive research and intelligence tools to understand vertical landscapes.
• Become the internal subject matter expert on Google Ads strategy.

Requirements:

• 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns.
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently.
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
• Ability to write compelling ad copy and partner on creative asset development.
• Exceptional collaboration and communication skills across cross-functional teams.

Benefits:

• Base salary
• Profit-sharing bonus
• Competitive benefits