Senior Performance Marketing Manager, Google

Job Description

Launch Potato is seeking a Senior Performance Marketing Manager to drive the growth and profitability of its paid media portfolio. The ideal candidate will lead the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals. This role requires a deep understanding of the Google Ads ecosystem, strong analytical skills, and the ability to collaborate effectively with cross-functional teams.About CompanyLaunch Potato is a digital media company that connects advertisers to customers. They are headquartered in Delray Beach, Florida, with a global team.Role involves:

• Taking ownership of pacing, reporting, and performance for Google Ads campaigns.
• Sourcing and managing creative assets for campaigns.
• Planning, launching, and optimizing new campaigns.
• Monitoring campaign health and performing routine optimizations.
• Documenting tests and campaign changes.
• Collaborating with business leads, account managers, and the yield team.
• Utilizing competitive research and intelligence tools.
• Becoming the internal subject matter expert on Google Ads strategy.

Requirements:

• 4+ years of hands-on experience managing and optimizing Google Ads campaigns.
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs.
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
• Ability to write compelling ad copy and partner on creative asset development.
• Exceptional collaboration and communication skills.

Role offers:

• Base salary, profit-sharing bonus, and competitive benefits.
• Opportunity to make an impact in a profitable, high-growth company.