Senior Performance Marketing Manager, Google

Job Description

Launch Potato is seeking a Senior Performance Marketing Manager to lead the strategy, execution, and optimization of Google Ads campaigns. The ideal candidate will drive growth and profitability across multiple channels and verticals. This role requires a deep understanding of the Google Ads ecosystem and the ability to manage large-scale budgets effectively.

Role involves:
• Managing and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)
• Sourcing and managing creative assets
• Planning, launching, and optimizing new campaigns
• Monitoring campaign health and performing routine optimizations
• Collaborating with business leads, account managers, and the yield team
• Utilizing competitive research and intelligence tools

Requirements:
• 4+ years of hands-on experience managing Google Ads campaigns
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel
• Ability to write compelling ad copy and partner on creative asset development
• Exceptional collaboration and communication skills

Launch Potato offers:
• Base salary, profit-sharing bonus, and competitive benefits
• Opportunity to work in a performance-driven company
• A diverse and inclusive team and culture