Senior Performance Marketing Manager, Google

Job Description

Launch Potato, a digital media company, is seeking a Senior Performance Marketing Manager to drive growth and profitability through Google Ads campaigns. This role involves leading the strategy, execution, and optimization of campaigns across various channels and verticals. The ideal candidate will take ownership of campaign performance, manage creative assets, and collaborate with cross-functional teams.Responsibilities:

• Manage and optimize Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube).
• Source and manage creative assets for campaigns.
• Plan, launch, and optimize new campaigns with clear objectives.
• Monitor campaign health and perform routine optimizations.
• Document tests and campaign changes, sharing learnings with stakeholders.
• Collaborate with business leads, account managers, and the yield team.
• Utilize competitive research to identify growth opportunities.
• Become the internal subject matter expert on Google Ads strategy.

Requirements:

• 4+ years of hands-on experience managing and optimizing Google Ads campaigns.
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs.
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
• Ability to write compelling ad copy and partner on creative asset development.
• Exceptional collaboration and communication skills.

The role offers:

• Base salary of $75,000 - $90,000 per year.
• Profit-sharing bonus.
• Competitive benefits.