Head of B2B Shopper Marketing (gn)

Job Description

The Quality Group (TQG) is seeking a Head of B2B Shopper Marketing to lead the development and implementation of its shopper-centered trade strategy. The Head of B2B Shopper Marketing will play a central leadership role in shaping the interaction between brand, sales, and trade from the perspective of professional buyers, with a clear focus on impact at the point of sale, cross-channel brand presence, and data-based decision-making. The role involves leading a team and external partners with strategic vision and operational excellence.

Role Involves:

• Developing a comprehensive shopper marketing strategy for the B2B sector.
• Leading a team, fostering talent, and developing structures.
• Conceiving and implementing integrated POS campaigns and retail media initiatives.
• Translating insights from shopper and customer data into actionable concepts.
• Collaborating closely with sales, brand, trade marketing, category management, and operations.
• Managing agencies, display partners, and media service providers.
• Defining KPIs, analyzing campaign performance, and continuously optimizing for impact and efficiency.

Requirements:

• Several years of experience in shopper, trade, or retail marketing, ideally with a B2B focus.
• Experience in leading teams and developing people.
• Understanding of purchasing logics in professional trade.
• Experience with cross-channel campaigns, POS concepts, and retail media strategies.
• Analytical skills and decision-making based on data and clear targets.
• Organizational talent and implementation strength.
• Clear, convincing, and targeted communication skills.
• Proficiency in German and English.

The Quality Group Offers:

• Strong team cohesion.
• Continuous opportunities for professional development.
• Attractive employee discounts.
• Subsidy for EGYM Wellpass.
• Corporate benefits.
• Subsidy for the Deutschlandticket.
• Company pension scheme.