Product Marketing Manager, Data

Job Description

Demandbase is seeking a Product Marketing Manager, Data to lead positioning, go-to-market, and cross-functional enablement for Demandbase’s Integrations and Partner Ecosystem. This role is ideal for someone who thrives at the intersection of product strategy, technical integrations, and customer value. The Product Marketing Manager will play a critical role in scaling Demandbase's partner ecosystem by crafting compelling narratives, driving adoption of integrations, and enabling teams to bring value to life. Additionally, this role will equip sales and marketing teams with the tools and knowledge to promote data products.Demandbase is committed to attracting, developing, retaining, and promoting a diverse workforce. The company has offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allows employees to work remotely.What this role involves:

• Leading GTM strategy for Demandbase integrations and partner solutions
• Driving internal alignment with product, partnerships, and sales
• Delivering integrated launch plans across owned, earned, and partner channels
• Crafting compelling value propositions for internal and external stakeholders
• Defining messaging for platform and integration stories tailored to buyer personas
• Creating sales enablement content including battlecards, slides, FAQs
• Collaborating with the partner and product teams to activate integrations
• Supporting the launch of strategic partners, new channels, and new partner products
• Driving customer and partner success through effective storytelling
• Conducting competitive analysis and market research
• Being the voice of the partner GTM in cross-functional teams
• Tracking and sharing metrics that define success of partner/integration adoption

What company is looking for:

• 3-5+ years of product marketing experience, ideally in B2B SaaS
• Experience marketing platform products, integrations, or partner ecosystems
• Experience working with partner marketing, channel and business development teams
• Strong ability to translate technical features into customer-centric stories and business outcomes
• Proven track record of cross-functional influence and GTM execution
• Excellent communication, content creation, and storytelling skills
• Bachelor's degree in marketing, business, or a related field

What Demandbase offers:

• Comprehensive benefits package
• Up to 100% paid premiums for Medical and Vision coverage
• Mental wellness resources, including access to Modern Health
• Flexible PTO policy
• 15 paid holidays in 2025
• No Internal Meetings Fridays
• Competitive 401(k) plan
• Short-term and long-term disability coverage
• Life insurance