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Job Description
OLIVER, a part of The Brandtech Group, is seeking a Senior Marketing Specialist to support Google Cloud's B2B marketing efforts in India. This role involves building mindshare and sourcing demand for Google Cloud Platform (GCP) and Google Workspace (GWS). The ideal candidate will work closely with multiple teams and stakeholders to conceptualize and execute marketing plans, track investments, and ensure delivery against goals.
Role Involves:
- Managing programs and marketing campaigns.
- Developing persona-based approaches targeting CXOs, ITDMs, and the Developer ecosystem.
- Supporting and executing country marketing plans.
- Interlocking plans with target accounts, personas, vendors, activities, content, and speakers.
- Tracking and monitoring plans, investments, pipeline, QSOs, campaign metrics, and campaign closure.
- Ensuring adherence to Google Cloud brand guidelines.
- Contributing to ad-hoc requests such as PR and customer references.
Requirements:
- 3-6 years of relevant experience in B2B marketing, tech industry exposure, and hands-on marketing experience.
- BA/BE/MBA in marketing.
- Experience in conceptualizing and driving marketing activities.
- Comfortable with data analysis and building reports in Google Sheets, Google Docs, and Google Slides.
- Adept in managing a range of marketing activities with varied levels of capabilities and multiple stakeholders.
- Effective communication skills in written and spoken form.
- Experience evaluating and working with vendors.
- Quick learner.
- Understanding and knowledge of AI tools is beneficial.
- Agency and Client-side experience preferred.
Role Offers:
- Opportunity to work with Google Cloud.
- Be part of The Brandtech Group.
- Chance to work with cutting-edge AI technology.
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