Director of Social Growth

Job Description

Flo, a leading female health app with over 400M downloads and 75M monthly users, seeks a Director of Social Growth. This role is pivotal in scaling Flo's influencer, creator, and organic social media strategy, focusing on driving installs, revenue, and ROAS. The Director will lead cross-functional teams, develop scalable creator programs, and oversee organic social media presence across platforms like TikTok, Instagram, and YouTube.Flo became the first product of its kind to reach a $1B valuation in 2024. The company is backed by a $200M investment led by General Atlantic.Responsibilities:

• Overseeing and leading Flo’s influencer strategy and team end-to-end.
• Developing scalable programs with creators that drive both brand affinity and direct response.
• Leading the organic social media team, setting clear performance goals and mentoring team members.
• Collaborating with Brand & Comms, Growth, and Content teams to ensure unified messaging.

Requirements:

• Proven track record in social media and influencer-led growth.
• Experience driving lower-funnel metrics through social: installs, revenue, ROAS.
• Strong user acquisition mindset.
• Leadership experience managing cross-functional teams.
• Deep understanding of the creator economy and emerging platforms (genAI).
• Deep knowledge of “TikTok SEO” and sustainable content-driven organic growth in TikTok.
• Agile and experiment-first mindset.

What Flo Offers:

• Competitive salary and annual reviews.
• Opportunity to participate in Flo’s performance incentive scheme.
• Paid holiday, sick leave, and female health leave.
• Flexible office + home working, up to 2 months a year working abroad.