ABX Campaign Manager (Mid-Level, B2B SaaS)

Job Description

Acquia is seeking a hands-on ABX Campaign Manager to build and launch account-based marketing campaigns in B2B SaaS. The ideal candidate will thrive in creating campaign strategy, orchestrating multi-channel execution, and driving measurable impact. Acquia is looking for a data-driven B2B ABX marketer who has successfully built and managed highly targeted marketing programs.This role involves:

• Establishing specific campaigns with sales to stimulate interest from target personas within strategic clients.
• Taking ownership for program execution, including planning, setting goals, managing budgets, maintaining lists, following up, and reporting.
• Gathering intelligence on target accounts and using the information to prioritize and develop ABX campaigns.
• Collaborating with product marketing and content teams to develop targeted messaging and content.
• Deploying a coordinated multi-channel programs approach.
• Providing sales training, tools, and support.
• Tracking and analyzing results to demonstrate the value of the program.

Requirements include:

• 4-6 years running enterprise B2B marketing programs, with a focus on ABX strategies.
• Proven ability to strategize and achieve desired outcomes.
• Ability to lead with a digital-first approach and leverage data-driven digital marketing technologies.
• Excellent relationship and project management skills.
• Knowledge and understanding of marketing tools, processes, and workflows.
• Strong written and oral communication skills.
• Skilled in analyzing data and using metrics effectively.

Acquia offers:

• Competitive healthcare coverage.
• Wellness programs.
• Take it when you need it time off.
• Parental leave.
• Recognition programs.