Head of Field Marketing, UK

Job Description

YouGov is seeking a Head of Field Marketing for the UK region. This role is crucial for implementing brand activation and account-based marketing strategies. The Head of Field Marketing will oversee marketing operations in the UK and Ireland, focusing on brand awareness, lead generation, and revenue growth. This is a hybrid position based in London, requiring the candidate to be in the office at least two days a week.Responsibilities include:

• Developing and implementing the UK Field Marketing strategy.
• Growing brand awareness for YouGov's products and services.
• Developing Account Based Marketing campaigns.
• Working with the UK Research team to understand commercial objectives.
• Launching and optimizing activities across priority sectors.
• Monitoring metrics and KPIs to drive efficiencies.

The ideal candidate will have:

• 5-10 years of experience in B2B field marketing.
• Experience managing projects.
• Strong knowledge of digital marketing channels.
• Strong English copywriting skills.
• Experience with marketing automation systems and CRMs.
• Team management experience.

YouGov offers:

• 25 days annual leave + Bank holidays.
• An extra day off for your birthday.
• Option to work abroad for up to 30 days.
• Access to courses for career development.
• Auto-enrolled pension scheme.
• BUPA Private Medical Insurance.
• Health Cash Plan.
• Cycle to work scheme.
• Employee Assistance Programme.
• Workplace Savings Plan.
• Eyecare Vouchers.
• Annual Season Ticket Loan.
• Corporate Gym Membership Discount.