eCommerce Marketing Manager

Job Description

iHerb is seeking a dynamic and experienced eCommerce Marketing Manager to support the growth of its private label health and wellness brands. This role is ideal for a strategic executor with hands-on experience across various digital channels. The Marketing Manager will be responsible for partnering with channel leads to optimize multi-channel initiatives that drive brand visibility, customer engagement, and conversions within a global DTC and marketplace ecosystem. He will help bring new products to life, support campaign execution from concept through launch, and collaborate cross-functionally to ensure a cohesive brand presence.

• Executing full-stack digital marketing tactics across paid media, influencer campaigns, social commerce, and email.
• Supporting go-to-market (GTM) planning and execution for product launches and seasonal promotions.
• Collaborating with internal teams to deliver cohesive campaigns aligned with brand and revenue goals.
• Analyzing marketing campaign performance using key metrics.
• Contributing to content strategies across digital touchpoints.
• Maintaining brand consistency and messaging across international and domestic campaigns.
• Preparing reports and marketing recaps for internal stakeholders.

• Broad understanding of DTC marketing strategies and eCommerce best practices.
• Demonstrated ability to manage multiple projects simultaneously.
• Data-driven mindset focusing on performance metrics, customer acquisition, and retention.
• Experience with website content management, paid advertising, email marketing, and social media.
• Strong communication and collaboration skills.
• Self-starter with high adaptability.
• 5+ years of hands-on marketing experience.
• Minimum 2 years of eCommerce experience with high-volume DTC brands.
• Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.

• Medical, dental, vision, and basic life insurance programs.
• 401(k) plan.
• Time Off and Paid Sick Leave.
• Paid holidays.
• Restrict Stock Units and annual bonuses.