Senior Paid Social Specialist

Job Description

DEPT® is seeking a Senior Paid Social Specialist to join its Growth Marketing team. The ideal candidate will be open-minded, empathetic, and passionate about Paid Social advertising. This role involves delivering data-driven campaigns for clients like eBay, Douglas, Meta, and Netflix, focusing on creative digital communication that drives performance and boosts brand awareness.

Role Involves:

• Client consulting on Paid Social topics
• Developing, planning, setting up, and optimizing paid social campaigns across platforms like Meta, TikTok, Pinterest, Reddit, and LinkedIn
• Allocating and managing budgets for paid social campaigns
• Analyzing campaign data and generating reports
• Designing and running A/B tests
• Tracking and monitoring performance metrics
• Delivering insightful reports with actionable optimizations
• Identifying and defining target audiences
• Collaborating with design teams
• Implementing and configuring conversion tracking mechanisms
• Knowledge sharing & training of junior team members

Requirements:

• Extensive experience in planning, setting up, and reporting diverse Paid Social campaigns
• Thorough work ethic with an eye for detail
• Excellent communication and organizational skills
• Deep understanding of Social KPIs, campaign optimization, and setup strategies
• Strong collaborative skills
• Proactive thinking and creativity
• Passion for Paid Social and staying up-to-date with trends
• Ability to effectively allocate and manage campaign budgets
• Proficiency in German is a plus

What DEPT® Offers:

• Company pension scheme
• Flexible working hours, including remote work options
• Health & Wellbeing resources, including access to online coaching and mindfulness consultations
• €30 per month flexible package for food stamps, fitness, internet costs, and/or public transport
• Access to sustainable, healthy products at attractive deals
• Opportunities for training, development, and certifications