CRM Strategist

Job Description

Optimove, a global marketing tech company, is seeking a CRM Strategist to join their team in London. The ideal candidate will be a creative, ambitious, and driven individual who thrives in a collaborative environment. This role offers the opportunity to work with various CRM teams and be an essential part of them, contributing to the development and optimization of customer behavior-based CRM campaigns.Responsibilities:

• Ongoing communication with clients.
• Develop, plan, execute and optimize customer behaviour-based CRM campaigns.
• Be in charge and create customer touchpoints via email, SMS, and push notifications, retargeting to meet business goals.
• Onboard clients to Optimove’s proprietary email services provider - Provide training, best practices, and advice.
• Operation of various systems – for campaign execution and monitoring.
• Interpret data, analyse results to improve ROI performance.
• Surface data-driven insights and an iterative testing approach to optimize campaigns, content, and segmentation.

Requirements:

• Bachelor's degree.
• 2-3 years of hands-on experience working with Customer Data Platforms (CDPs).
• Proven track record in contributing to or leading the development of customer segmentation strategies.
• Excellent communication skills.
• Independent with effective organization and time management skills.
• Fast learner.
• Analytical and process-oriented mindset with unparalleled attention to detail.
• Comfortable operating independently in a fast-paced environment.
• Team player with self-learning and problem-solving abilities.
• Excel proficiency.
• Photoshop experience preferred.
• Basic HTML understanding preferred.

What Optimove Offers:

• Opportunity to work with exciting brands.
• Exposure to various CRM teams.
• Growth potential within a dynamic and fast-paced environment.