Senior Manager Brand & Creative

Job Description

The Senior Manager Brand & Creative role at Backbase is based in Amsterdam. This role is pivotal in defining and executing the brand strategy, ensuring brand consistency, and driving the creative team to produce outstanding creative work. The Senior Manager will collaborate with cross-functional teams, including digital marketing, content marketing, and field marketing, to integrate brand and creative principles across all touchpoints.Backbase is looking for a strategic and creative thinker with a solid background in brand marketing and experience in executing cross-functional campaigns and initiatives, while also leading a team of creatives.Role involves:

• Partnering with leadership to define and implement brand strategy.
• Maintaining brand identity and visual consistency across channels.
• Supporting the development of integrated campaigns for demand generation and account-based marketing.
• Supporting employer branding initiatives in collaboration with HR.
• Collaborating with marketing, product, and customer-facing teams to ensure brand consistency.

Requirements:

• 8+ years of brand marketing experience in enterprise software, preferably within the fintech domain.
• Experience in executing brand strategies and supporting demand generation and account-based marketing campaigns.
• Strong collaborative skills for cross-departmental work.
• Strategic mindset with the ability to leverage research and insights.
• Excellent communication and project management skills.

Role offers:

• Opportunity to define and implement brand strategy.
• Chance to lead a team of passionate creatives.
• Collaboration with various teams across the organization.