Growth Marketing Associate

Job Description

CASETiFY is seeking a Growth Marketing Associate to drive growth and engagement. The ideal candidate will be a self-starter with a data-driven mindset and experience managing ad platforms. This role involves scaling existing channels, optimizing key performance metrics, and executing impactful growth initiatives.CASETiFY is an international company headquartered in Hong Kong, with offices in Los Angeles, Seoul, Shanghai, Taipei, and Tokyo. They value culture, diversity, and inclusivity, and support causes that matter to their global community.Responsibilities:

• Optimize paid campaigns across various channels (Facebook/Instagram, Google Ads, Twitter Ads, TikTok Ads) to maximize ROAS and ROI.
• Execute day-to-day ad operations, including campaign setup, launch, monitoring, and troubleshooting.
• Ensure accurate tracking and attribution through proper implementation of pixels and tracking parameters.
• Monitor and manage weekly, monthly, and quarterly channel KPIs, using data to inform budget and resource allocation decisions.
• Partner with marketing, product, and other teams to execute impactful growth initiatives.
• Develop precise customer segments and profiles to create highly targeted and effective campaigns.
• Analyze user data to uncover trends and provide actionable insights that drive growth.
• Conduct thorough market research to assess competitor strategies and identify new product opportunities.
• Implement and analyze A/B tests to continuously optimize campaigns and identify new growth opportunities.
• Manage ad-hoc tasks and generate detailed reports as directed by senior management.
• Create engaging social media content strategies to boost brand presence and audience engagement.
• Collaborate with teams to produce compelling multimedia content that aligns with marketing goals.

Requirements:

• Bachelor's Degree or above in Business, Marketing, or a related discipline.
• 1+ year of experience in digital marketing, preferably in DTC, e-commerce environments or the travel industry.
• Experience with Meta, Google Analytics and SQL is a plus.
• Strong command of Microsoft Office and Google Workspace.
• Strong communication skills, with the ability to articulate market insights clearly.
• Passionate about technology, fashion, and lifestyle brands and eager to be part of a growing start-up team.
• Ability to work under pressure and adapt to the fast-paced environment.

What CASETiFY offers:

• Opportunity to work for a leading global lifestyle brand.
• A dynamic and fast-paced work environment.
• The chance to contribute to impactful growth initiatives.
• Sponsorship of work visas for qualified candidates, if necessary.