Paid Search Marketing Manager – SEA/PPC (m/w/d)

Job Description

AutoScout24 Group is seeking a Paid Search Marketing Manager to play a key role in scaling paid search activities and driving high-quality traffic to their platform. The ideal candidate will work closely with cross-functional teams to manage and optimize Google Ads and Microsoft Ads campaigns, ensuring alignment with the local market strategy.

What this role involves:

• Planning, executing, and optimizing PPC campaigns across Google and Microsoft Ads for the Canadian market
• Managing budgets and bid strategies to maximize ROI and efficiency
• Conducting keyword research, competitor analysis, and A/B testing of ads and landing pages
• Collaborating with analytics, product, and content teams to align on campaign goals and performance
• Monitoring market trends, exploring new ad formats and channels, and testing innovative growth tactics
• Reporting on performance and insights, and providing strategic recommendations

Requirements:

• 3+ years of hands-on experience in performance marketing, especially PPC/SEA
• Proven success managing Google and Microsoft Ads campaigns at scale
• Experience managing large budgets and forecasting scenarios

What AutoScout24 offers:

• A culture of growth with over 50 nationalities represented
• Tools, training, and support to work in a way that suits you