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Job Description
Nothing is seeking a Head of Buzz Marketing to craft and lead a digital-first strategy that elevates product launches and brand presence in India. This role demands a culturally fluent, digitally native marketer who can blend data with creativity to drive viral moments and cultural relevance.
About Nothing:
Nothing is a UK-based company focused on building a world where tech is fun again. They design alternative ecosystem of tech products for the young and creative. Nothing is known for its innovative smartphone design and user interface.
Role involves:
Requirements:
Role offers:
About Nothing:
Nothing is a UK-based company focused on building a world where tech is fun again. They design alternative ecosystem of tech products for the young and creative. Nothing is known for its innovative smartphone design and user interface.
Role involves:
- Architecting cultural relevance for Nothing in internet conversations.
- Leading launch hype through disruptive, earned-first campaigns.
- Identifying and shaping emerging internet trends and subcultures.
- Owning the virality playbook to scale breakout moments.
- Building creator energy through partnerships with unconventional influencers.
- Collaborating across teams to ensure a cohesive brand narrative.
- Measuring cultural impact beyond impressions.
- Building and leading a high-performing team.
- Championing cross-functional leadership within marketing.
Requirements:
- 8–10+ years in brand, digital, or content marketing.
- Proven ability to create viral moments in India’s digital landscape.
- Deep understanding of India’s internet and youth culture.
- Experience building influencer and creator programs.
- Success in integrated campaign development across PR, social, and influencer channels.
- Strong leadership experience in a fast-moving environment.
- Comfort working across English and vernacular content ecosystems.
- Data-literate with experience in using real-time signals and analytics.
- Proven ability to work across global and local teams.
- Startup mindset with a bias for action and experimentation.
Role offers:
- Opportunity to disrupt and define, not follow the rulebook.
- Chance to shape the future of the fastest-growing tech brand in India.
- Visible, cultural impact on a national scale.
- Fast-track career growth in a startup environment.
Nothing
Nothing is a London-based technology company focused on creating an alternative ecosystem of consumer tech products designed for young, creative individuals. The company emphasizes innovative design, user interface, and sustainability, developing products in collaboration with its community. Nothing has released several audio products, smartphones and smart wearables under the Nothing and CMF by Nothing brands, achieving significant sales and revenue. The company's mission is to bring excitement back to the tech industry through thoughtfully designed and engaging products.
All Jobs at Nothing (32)