Lifecycle Marketing Manager

Job Description

Boulevard is seeking a Lifecycle Marketing Manager to focus on adoption and expansion, helping customers unlock the full value of Boulevard. This role involves deepening engagement with the platform, increasing feature usage, and collaborating with Product Marketing and Customer Success. The Lifecycle Marketing Manager will be a strategic owner of lifecycle systems, partnering with Ops and Data to ensure programs are targeted and effective. They will create a seamless experience across the customer journey through email, SMS, in-app, and human interactions.What this role involves:

• Designing and executing multi-channel lifecycle programs.
• Collaborating with Product Marketing to translate new feature releases into customer-facing campaigns.
• Partnering with Customer Success to define and act on expansion triggers.
• Owning lifecycle execution systems and campaign logic within Customer.io and Chameleon.
• Working closely with Ops, Data, and Engineering to align lifecycle programs.
• Analyzing campaign performance and customer behavior to optimize targeting.
• Collaborating to create a connected, end-to-end customer lifecycle experience.

Requirements:

• A customer-centric mindset.
• 3+ years in lifecycle marketing, customer marketing, or retention/growth marketing roles (preferably in SaaS).
• Experience building and optimizing lifecycle campaigns.
• Strong technical fluency with Customer.io, Chameleon, and segmentation logic.
• Working knowledge of Salesforce, Snowflake, and Sigma.
• Ability to independently manage multiple initiatives across cross-functional teams.
• Excellent execution and measurement skills.

Boulevard offers:

• 401(k) match plus dental, medical, vision, and life insurance.
• Flexible vacation day policy.
• Fully remote work environment with a monthly work from home stipend.
• Family planning resources and specialized support programs.
• Equity.
• Boulevard Bucks Learning and Development program.