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Job Description
Goodnotes is seeking a Brand & Product Marketing Manager to lead and inspire brand and product marketing efforts. This role involves strategic leadership and hands-on execution, driving business growth across B2C and B2B segments. The ideal candidate will shape how millions discover and engage with Goodnotes products.
Role Involves:
- Leading brand and product marketing to support a fast-growing product portfolio.
- Generating creative ideas and campaigns that resonate at scale.
- Collaborating with marketing team members, including growth and local marketers.
- Synthesizing user, product, and market insights to guide messaging and priorities.
- Coaching and enabling marketers and creatives to perform their best.
- Working with the leadership team to execute marketing plans.
Requirements:
- 8+ years of experience in brand and/or product marketing in a tech environment.
- Direct experience in both B2B and B2C SaaS.
- Proven ability to deliver results through creative campaigns and go-to-market plans.
- Demonstrated team leadership experience.
- Comfort working across diverse target audiences.
- Excellent collaboration and communication skills.
- Strong creative judgment and attention to quality.
- Comfort operating with ambiguity and evolving priorities.
What Goodnotes Offers:
- Meaningful equity in a profitable tech-startup
- Budget for noise cancelling headphones, home office setup, personal development, professional training, and health & wellness
- Sponsored visits to our Hong Kong or London office every 2 years
- Company wide annual offsite
- Flexible working hours and location
- Medical insurance for you and your dependents
