Field Marketing Manager

Job Description

Workato is seeking a Field Marketing Manager to join their Demand Generation team. This role focuses on expanding and scaling field marketing efforts across North America. The Field Marketing Manager will collaborate cross-functionally to shape go-to-market strategies and execute impactful campaigns.Responsibilities:

• Build and own the North America Field Marketing Program.
• Execute targeted, high-impact field activities.
• Develop scalable processes.
• Measure key performance metrics.
• Drive cross-functional alignment.

Requirements:

• 4+ years of experience in field marketing and/or account-based marketing.
• Proven ability to manage and scale multiple campaigns simultaneously.
• Self-starter mindset with strong project management skills.
• Direct experience adapting product marketing messages and growth campaigns.
• Willingness and flexibility to travel as needed.
• Familiarity with tools like Marketo, Salesforce, Demandbase.

What Workato offers:

• Flexible, trust-oriented culture.
• Vibrant and dynamic work environment.
• Benefits they can enjoy inside and outside of their work lives.