Paid Affiliate and Influencer Marketing Manager

Job Description

Coursera is seeking a Paid Affiliate and Influencer Marketing Manager to lead and scale its affiliate program. The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. The ideal candidate will own the global strategy and execution across affiliate and influencer performance marketing, driving both short-term performance and long-term sustainable growth.

The role involves managing a high-performing agency partner to grow Coursera’s presence through strategic partnerships with top-tier affiliates, long-tail publishers, and influencers across global markets. The candidate will lead data-driven campaign planning and execution, optimize performance through rigorous analysis, and collaborate cross-functionally with other teams.

Responsibilities:

• Own and lead the global strategy and day-to-day operations of Coursera’s affiliate and influencer marketing programs.
• Drive data-informed growth by overseeing performance analysis across markets globally, partners and campaigns.
• Lead and optimize the end-to-end partner lifecycle.
• Develop and execute scalable acquisition and promotional strategies.
• Oversee the creation and execution of compelling communications, content, and campaign assets.
• Act as the primary liaison with Coursera’s affiliate and influencer agency.

Requirements:

• 7+ years of experience in affiliate & influencer marketing, performance marketing, partnerships.
• Proven track record of leveraging data to drive strategic decisions.
• Demonstrated success in leading and executing high-impact marketing campaigns across global markets.
• Exceptional communication and relationship management skills.
• Experience leading external agencies or vendor relationships.

Coursera offers:

• Opportunity to work in a globally diverse team.
• Commitment to enabling flexibility and workspace choices for employees.