On-Platform Marketing Manager

Job Description

Coursera is seeking an On-Platform Marketing Manager to contribute to the On-Platform Marketing Team. This individual will collaborate with various teams to develop and scale Coursera's Enterprise self-serve offering. The role involves experimenting with and optimizing marketing programs and product-led strategies.Coursera values flexibility and offers employees the choice to work from home, in an office, or a co-working space.Responsibilities:

• Develop and execute a full-funnel marketing strategy to scale Coursera for Teams.
• Drive experimentation and optimization across the self-serve funnel.
• Collaborate with cross-functional teams to integrate self-serve and enterprise demand generation efforts.
• Leverage data and insights to analyze funnel performance.
• Launch targeted marketing initiatives to improve engagement, activation, and expansion.
• Own inbound and self-service revenue targets, define key success metrics, forecast performance, and continuously optimize for growth.

Requirements:

• 6+ years of experience in growth marketing and/or demand marketing with multiple growth channels.
• 3+ years of experience with SaaS products in high-volume businesses and a fast-growth environment.
• Experience using hypothesis-driven testing to optimize acquisition and conversion.
• Experience working cross-functionally in a distributed organization to plan, build, and execute projects.
• Experience developing business recommendations using qualitative and quantitative insights.
• Hands-on data analysis experience with BI platforms, data modeling, conversion-rate-optimization, and data manipulation tools.

Coursera offers:

• Competitive pay and equitable compensation practices.
• Flexibility and workspace choices for employees.