Salesforce Marketing Cloud Developer – Life Sciences

Job Description

Azurity Pharmaceuticals is seeking a Salesforce Marketing Cloud Developer to join their Digital team. This role is crucial for developing, configuring, and optimizing Salesforce Marketing Cloud (SFMC) solutions to enhance engagement with HCP/HCO, patients, and representatives. The developer will focus on personalization, omnichannel marketing campaigns, automation workflows, and data-driven engagement strategies, ensuring compliance with regulations.Responsibilities include:

• Designing and implementing HCP, HCO, and patient engagement campaigns using Marketing Cloud Studios.
• Building and optimizing automated, personalized journeys for email, SMS, push notifications, and social media.
• Developing dynamic content, AMPscript, and personalization strategies for targeted marketing automation.
• Configuring Marketing Cloud Connector to integrate SFMC with Salesforce Sales Cloud and Experience Cloud.
• Developing custom data extensions, SQL queries, and automation scripts for customer segmentation.
• Implementing Einstein AI capabilities to optimize engagement and content personalization.
• Conducting A/B testing and segmentation analysis to maximize engagement rates.

Requirements:

• 5+ years of experience in Salesforce Marketing Cloud development within the Life Sciences or Healthcare industry.
• Expertise in Marketing Cloud Studios (Email, Journey Builder, Mobile, Social, Advertising, and Web Studio).
• Proficiency in AMPscript, HTML, CSS, SQL, and JavaScript.
• Strong understanding of HCP engagement, patient journeys, pharma compliance, and consent tracking.
• Salesforce Marketing Cloud Developer and Marketing Cloud Consultant certifications required.

Azurity Pharmaceuticals offers:

• Opportunity to work with cutting-edge Salesforce systems.
• A collaborative development culture.