Senior Strategic Marketing Manager

Job Description

Chatham Financial is seeking a Senior Strategic Marketing Manager to develop and execute marketing strategies that enhance brand awareness and drive business growth, focusing on Real Estate and Private Equity. This role involves collaborating with cross-functional teams, including client engagement and product management, to align with business objectives. The Senior Strategic Marketing Manager will focus on understanding Chatham’s target audiences, positioning current and future offerings, crafting tailored messaging, increasing adoption and utilization to drive revenue growth, and launching new offerings.Responsibilities:

• Serve as Marketing’s subject matter expert on assigned segments, personas, and/or regions.
• Collaborate with product managers, client engagement, and various stakeholders to define product positioning and ensure alignment.
• Develop and implement ‘always on’, performance marketing campaigns and product/solution launches.
• Maintain program and campaign schedules, calendars, budgets, and report regularly on progress and goal achievement.
• Continuously monitor the market, maintain expert knowledge of competitive landscape and positioning, analyze market trends and customer feedback.
• Keep Client Engagement teams apprised of marketing activities, product launches, etc.
• Develop and execute client communications and engagement programs for upsell and retention.
• Map the buyer’s journey for each assigned segment and develop compelling content for each stage of the funnel.
• Create and maintain current foundational sales enablement, web site, and marketing materials.
• Meet goals, metrics, and KPIs for marketing programs, campaigns, client engagement, and business growth.

Requirements:

• Demonstrable understanding of operational, investment and asset management aspects of Real Estate and/or Private Equity.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3-5+ years of experience in marketing strategy, demand generation, product marketing, and program and campaign execution.
• 10-12+ years of general marketing experience preferably in financial services, fintech or advisory services.
• Experience in global and regional/localized marketing (UK, EMEA, APAC)
• Working knowledge of marketing metrics and performance analytics.
• Strong strategic thinking, project management and analytical skills.
• Excellent communication, presentation and interpersonal skills.
• Ability to align multiple stakeholders.
• Proficiency in various marketing tools and platforms.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Creative mindset with a focus on growth and optimization.

The role offers:

• Opportunity to work at Chatham Financial, a leader in financial risk management advisory and technology.
• Chance to develop and execute marketing strategies that drive business growth.
• Collaboration with cross-functional teams and various stakeholders.