Senior Product Marketing Manager – Financial Services (Savings & Investments)

Job Description

Tide is seeking a Senior Product Marketing Manager to drive the go-to-market strategy and commercial success of its Savings and Investments product portfolio. The role involves multi-market revenue ownership, customer and market insight, product strategy and development, go-to-market leadership, content and collateral creation, operational and launch readiness, and stakeholder management.

The Senior Product Marketing Manager will report to the UK CEO and collaborate with Product, Engineering, Marketing, and other cross-functional teams to drive growth, product adoption, and customer engagement.

Role involves:

• Owning and driving revenue growth for Savings and Investments products across key markets.
• Conducting in-depth research into customer behavior and competitive dynamics.
• Partnering with global Product Managers to shape the roadmap for Savings and Investments offerings.
• Defining and executing product marketing plans, including messaging and launch strategy.
• Developing high-impact content and sales materials.
• Ensuring the successful launch and adoption of new features.
• Coordinating across global and local teams to ensure strategic alignment.

Requirements:

• 7+ years of experience in product marketing, commercial strategy, or go-to-market roles.
• Proven success in driving commercial outcomes for banking, savings, investment, or payment products.
• Strong analytical skills and experience using data to shape marketing and product strategies.
• Excellent project management and stakeholder engagement abilities.
• A global mindset with experience localizing offerings and navigating compliance requirements.
• Comfortable working in a fast-paced, ambiguous environment.
• A proactive, hands-on approach.

What Tide offers:

• 25 days of paid annual leave
• 3 additional days for volunteering or L&D
• Annual L&D budget
• Share options
• Employer pension contribution
• Extended parental leave
• Mental health support via Plumm
• One-off home office setup budget
• Global remote work – up to 90 days per country outside the UK
• Team socials and offsites
• Sabbatical leave options
• Option to keep your work device permanently (eligibility applies)