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Job Description
HeyGen is seeking an SEO Lead to architect its organic growth strategy. The SEO Lead will shape keyword direction, steer the content system, and build authority through content. They will work closely with a dedicated engineer building AI-powered workflows, leading the what, why, and where of development.
What this role involves:
- Keyword strategy: Own keyword universe and define content opportunities.
- Content briefing: Guide AI content pipeline with structured outlines.
- Internal linking systems: Architect an internal linking strategy.
- Performance tracking: Define KPIs and identify optimization opportunities.
- Authority content strategy: Oversee production of high-leverage content.
- Link strategy: Build credible, targeted backlinks.
- AI system calibration: Partner with engineers to optimize system workflows.
Requirements:
- 5+ years of experience in SEO.
- Experienced in building SEO programs from scratch or scaling early-stage efforts.
- Understands entity-based SEO and interlinking best practices.
- Confident working in AI-assisted content systems.
- Data- and outcome-driven.
- Clear communicator.
HeyGen offers:
- Competitive salary and benefits package.
- Dynamic and inclusive work environment.
- Opportunities for professional growth and advancement.
- Collaborative culture that values innovation and creativity.
- Access to the latest technologies and tools.
HeyGen
HeyGen is a technology company focused on making visual storytelling accessible. They develop innovative tools designed to empower individuals and businesses to create engaging video content easily and cost-effectively. Their aim is to equip more people with the power to captivate and inspire audiences through visual media. They foster a dynamic, inclusive, and collaborative environment, valuing innovation and providing opportunities for professional growth.
All Jobs at HeyGen (21)