Senior Growth Marketing Manager

Job Description

Instawork is seeking a Senior Growth Marketing Manager to drive the growth of Instawork Hiring. This role involves blending growth strategy, data, automation, and AI to significantly impact the Go-To-Market (GTM) motion. The Senior Growth Marketing Manager will collaborate with Sales and Product teams to develop repeatable, scalable, and AI-driven growth systems that streamline prospecting and demand generation, supporting both outbound sales and self-serve motions.Role involves:

• Developing and executing a comprehensive demand generation strategy.
• Building automation using next-gen GTM tools.
• Collaborating with Sales, product and design teams.
• Ensuring campaigns are run with measurability in mind.
• Owning reporting and insights across GTM performance, attribution, and ROI of campaigns.

Requirements:

• 3+ years of experience in marketing at a high-growth B2B tech company.
• Strong understanding of digital marketing channels, including SEO, paid acquisition (e.g., LinkedIn, Meta, Google ads), and social media marketing.
• Experience with lifecycle marketing and CRM platforms such as Hubspot and Salesforce.
• Systems oriented.

Instawork offers:

• Equity in the form of stock options.
• Flexible paid time off.
• At least 8 paid company holidays annually.
• Home office stipend.
• Phone stipend.
• Commuter stipend.
• Employee health savings accounts (HSA) contribution.
• Flexible spending plans.
• 401K plan.
• Perkspot - discount program through Lumity.
• Opportunity to shape the success of a new business.
• Close partnership with senior leadership, including Instawork's CEO.
• Potential for significant career growth.