Digital Advertiser (Senior, part-time)

Job Description

Lineate, a global software development consulting company, is seeking a data-driven Senior Digital Advertiser to join their marketing team on a part-time or contract basis. The ideal candidate will be responsible for developing, implementing, and optimizing advertising strategies across key social media platforms, with a focus on Facebook, Instagram, and LinkedIn. This role requires expertise in digital advertising, budget management, market analysis, and performance optimization. He/she will play an important role in driving growth through data-informed decision making and strategic channel development, while delivering actionable insights to improve campaign performance.Responsibilities:

• Develop and execute comprehensive social media advertising strategies across Facebook, Instagram, and LinkedIn
• Plan and manage advertising budgets across multiple channels and markets, ensuring optimal allocation for maximum ROI
• Monitor, analyze, and report on advertising performance using advanced analytics tools
• Provide detailed reporting with actionable insights to stakeholder on campaign performance
• Recommend data-backed improvements to visual assets and copy based on performance metrics
• Conduct A/B testing on ad creative, copy, and audience targeting to continuously optimize performance
• Stay current with platform algorithm changes, new ad formats, and emerging social media advertising trends
• Identify new opportunities for audience expansion and platform diversification
• Design and execute digital advertising campaigns across Google Ads and LinkedIn Ads for B2B audiences
• Create custom audiences using internal and external data sources to drive qualified leads
• Optimize on-site SEO to support both paid and organic acquisition goals
• Continuously monitor, evaluate, and optimize campaign performance metrics (CTR, CPC, conversions, etc.)
• Manage Google Analytics, Google Tag Manager, and associated tracking frameworks
• Build and maintain data dashboards and reports using Google Looker Studio (Data Studio) to visualize campaign performance and business KPIs
• Collaborate with marketing, content, and sales teams to align messaging and funnel strategy

Requirements:

• 5+ years of experience in digital advertising with proven expertise in social media advertising, Google Ads, and LinkedIn Ads in a B2B environment
• Demonstrated success managing advertising campaigns on Facebook, Instagram, and LinkedIn
• Advanced knowledge of social media advertising platforms, targeting capabilities, and best practices
• Experience with advertising budget management and allocation across multiple channels
• Strong analytical skills with experience using data to inform strategic decisions
• Strong understanding of digital ad campaign lifecycle—from audience targeting to conversion tracking
• Proven ability to implement and manage Google Analytics (GA4) and Google Tag Manager
• Experience with Looker Studio (Google Data Studio) for campaign reporting
• Familiarity with on-site SEO strategies and technical optimization
• Ability to draw insights from data and translate them into actionable recommendations
• Preferably has experience in B2B marketing
• Strong Communication & Presentation Skills
• Detail-Oriented and Data-Driven Mindset
• Adaptability in a Fast-Changing Digital Landscape
• B2B Marketing Experience (Preferred)
• Cross-functional Team Collaboration (Marketing, Content, Sales)

Lineate offers:

• Contract-based position
• Part-time, remote work