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Digital Marketing Manager

Digital Marketing Manager to lead paid media strategy.
HyperionDev
Remote
Hybrid
On-Site
South Africa
Undisclosed salary
Job Description
HyperionDev is seeking a Digital Marketing Manager to lead paid media strategy and execution across multiple channels. The Digital Marketing Manager will drive customer acquisition and engagement through paid campaigns, aligning with overall marketing objectives. This is a hands-on role involving managing paid media channels, optimizing campaigns, and maximizing ROI across platforms like Google Ads, Meta Ads, and Reddit Ads. The Digital Marketing Manager will work with cross-functional teams to ensure high-impact, cost-efficient campaigns aligned with business growth goals. They will manage large ad budgets, implement optimization strategies, and lead performance reporting.

Responsibilities:
  • Develop and lead paid media strategy across multiple platforms.
  • Manage day-to-day operations of paid campaigns, including setup, optimization, and scaling.
  • Own and optimize paid media budgets for maximum ROI.
  • Track, analyze, and report on campaign performance.
  • Collaborate with sales, product, and creative teams to refine campaign messaging.
  • Assess the customer funnel and optimize paid campaigns to increase lead conversion rates.
  • Manage relationships with key platforms (Google, Meta, etc.).
  • Mentor the paid media team, sharing best practices and insights.
  • Stay on top of industry trends and advocate for new tools and technologies.

Requirements:
  • Minimum 3+ years of experience managing large-scale paid media campaigns.
  • Proven experience in B2C marketing, ideally within the tech, education, or SaaS sectors.
  • Strong command of Google Analytics, Google Tag Manager, and other web analytics platforms.
  • Experience with budgeting and forecasting, managing multi-million rand annual budgets.
  • Creative and strategic mindset with experience in A/B testing and creative optimization.
  • Excellent communication skills to articulate complex ideas and campaign results.
  • Action-oriented with a “roll up your sleeves approach” and ability to work independently.

Role Offers:
  • Hybrid work options with flexibility on your schedule.
  • Opportunity to enroll part-time in HyperionDev Coding Bootcamps.
  • Work with leaders in edtech, developer education, and developer assessments.
  • Solve real problems that make education and tech careers accessible.
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HyperionDev

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