Digital Marketing Manager

Job Description

HyperionDev is seeking a Digital Marketing Manager to lead its paid media strategy and execution. The Digital Marketing Manager will play a key role in driving customer acquisition and engagement through paid campaigns, ensuring alignment with overall marketing objectives. This is a hands-on role where they will be responsible for managing paid media channels, optimizing campaigns, and maximizing ROI across platforms like Google Ads, Meta Ads, and Reddit Ads.

Responsibilities:

• Develop and lead paid media strategy across multiple platforms.
• Manage day-to-day operations of paid campaigns, including setup, optimization, and scaling.
• Own and optimize paid media budgets to ensure maximum efficiency and ROI.
• Track, analyze, and report on campaign performance using tools like Looker Studio and Google Analytics.
• Collaborate with sales, product, and creative teams to refine campaign messaging.
• Assess the customer funnel and optimize paid campaigns to increase lead conversion rates.
• Manage relationships with key platforms like Google and Meta.
• Mentor the growing paid media team, sharing best practices and insights.
• Stay on top of industry trends and advocate for new tools and technologies.

Requirements:

• Minimum 3+ years of experience managing large-scale paid media campaigns.
• Proven experience in B2C marketing, ideally within the tech, education, or SaaS sectors.
• Strong command of Google Analytics, Google Tag Manager, and other web analytics platforms.
• Experience with budgeting and forecasting, managing multi-million rand annual budgets.
• Creative and strategic mindset with experience in A/B testing and creative optimization.
• Excellent communication skills to articulate complex ideas to stakeholders.
• Action-oriented with a “roll up your sleeves approach”

Role Offers:

• Hybrid work options with flexibility on schedule.
• Opportunity to enroll part-time in HyperionDev Coding Bootcamps.